In order to combat climate change, we must reduce our impact on the planet ; as individuals, we need to offset our carbon footprint – but many wonder, where do I begin?
This week, Green.Org got the chance to connect with Avery Michaelson, CEO of UCapture, a company dedicated to helping us begin the journey to carbon neutrality. UCapture has built simple tools that help estimate, track and offset carbon footprints – it is free, fun, and informative – let’s learn more about Avery and his mission!
Tell us a little bit about you, your background, and your current role:
My name is Avery Michaelson, UCapture’s CEO. I’m an environmental entrepreneur who started my career in investment banking. I’m passionate about implementing market-based solutions to address the world’s biggest challenges. My background in finance and institutional sales compliment my high-energy leadership approach and conviction that UCapture is the system-change the world needs to solve the climate crisis. I graduated Magna Cum Laude from the Wharton School at The University of Pennsylvania and I frequently speak at environmental and financial conferences.
Why do you think climate change and sustainability is such an important topic today?
We know what’s causing global warming – man-made greenhouse gas emissions – like carbon dioxide and methane. However, until we can fully decarbonize our economy, CO2 emissions will be a part of life. This presents us with a dilemma as consumers.
We know our consumption causes CO2 emissions, which leads to global warming – but what can we do to solve this? One solution would be to buy Carbon Offsets, which represent the reduction of greenhouse gas emissions through reforestation or methane capture. Purchasing carbon offsets is a great way to reduce your carbon footprint, but for the average American going “carbon neutral” could get expensive. If only there was a way to reduce your carbon footprint without having to pay for it…
Well now there is! UCapture.
UCapture is a green-tech platform that funds carbon offset projects like reforestation and methane capture, at no cost to our users, when they shop online. When users shop with 30,000+ online partners through UCapture.com, the UCapture App, or using the UCapture Extension, our partners contribute a portion of the purchase price to high-quality Carbon Offset projects.
The UCapture browser extension is a free plug which activates automatically on partner websites to provide users a simple way to reduce the environmental impact of their consumption. It also automatically applies the best discount codes so you can save money and help save the planet.
What can the average person do to make a difference?
PROBLEM: The world – and each of us – must rapidly go carbon neutral in order to avoid disastrous climate change. However, as individuals, we are reluctant to pay for carbon offsets, slow to change our behavior, and need incentives to action.
SOLUTION: UCapture is a green-tech platform makes it easy for anyone to calculate and offset their carbon footprint. More importantly, we make it free to go carbon neutral, by tapping into digital marketing revenue available from 30,000+ online stores. By making “carbon neutral” free and easy we make it achievable by everyone, everywhere. This is a dramatic breakthrough in the fight against climate change.
Green.Org is a television show, podcast, social media, and news platform, hosted by Dylan Welch, that highlights climate change scientists, renewable energy experts, and clean tech entrepreneurs by giving them a voice in the mainstream media. The Green podcast highlights leading experts in cleantech, sustainability, media, finance, and real estate. Tune in and subscribe to the podcast on Apple or Spotify to listen to interviews with leading cleantech and sustainable experts. If you are interested in being featured on Green, click HERE.
