Marketing expert, Madeline Temple, sat down with Green.Org to tell us in her vast experience, she has found that clear communication is the key to start making a change and protect our planet for future generations.
Hi Madeline, great to meet you! Can you tell us a little bit about you and your background?
I often joke, saying that I’m a modern day wanderer. I’ve lived and worked in the United States and the United Kingdom and run international projects in Hong Kong, Spain and Australia. My marketing background includes advertising, branding, design, PR, content, social media, consumer trends and storytelling. So, it’s fair to say I’m a curious person. All my experiences, both professionally and personally, have informed the way I look at the world and the way in which I communicate. I’ve learned the key to breaking down cultural, business and language barriers, is to communicate in a clear and most importantly, honest way.
What is a fun fact about you?
I got to stand on the sidelines of an National Football League (NFL) game with the team. I told a friend to tell her husband where I’d be at the game because he had seats on the 40-yard line. Knowing him, I suspect he probably humored her by saying he’d look for me on the field. Except I really was where I said I’d be. He’s a bit of a character, so he got his entire row to call out to me during the game. So much for blending in …
Why do you think climate change and sustainability is such an important topic today?
People are realizing they’re as much a part of the problem as they are the solution. The natural world around us is changing and evolving, as are we. The places we visited and the experiences we had as kids, the ones we want to share with our children or grandchildren, might not be around or available if we don’t start changing now.
What do you envision your industry looking like 10 years from now?
It will be heavily metrics driven. The industry will produce a standardized and uniform report similar to an annual financial report. The mission and vision statements of companies that take a sustainability stance will only matter if they can back them up with meaningful metrics that show they’re living and delivering on their mission or purpose.
What can the average person do to make a difference?
Do less bad … of anything. Why buy that 5th pair of white sneakers? Does a family of three really need to live in a 6,000 sq ft home? Just because you can trade in your car for a newer model doesn’t mean you should. Sometimes less really is more.
Thanks for chatting with us today, Madeline. Clear and honest communication really is the way forward, we can be so powerful if we use our voices together, for good.
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